What’s the difference between “branding” and “brand identity”?

Branding is the strategy and emotional connection behind your business—

your values, voice, and how you make people feel. Brand identity is the visual system (logo, colors, fonts, icons) that brings that strategy to life. Together, they turn casual visitors into loyal fans. I always encourage business owners to establish their brand before investing in a website, it helps your site and other marketing materials maintain a cohesive image, and catches the eyes of new customers!

Do you offer ongoing website or branding support?

Yes! Ask about maintenance plans for monthly updates, backups, and quick tweaks, or schedule standalone coaching sessions to master Canva Pro, set up your Google Business account, or build a social-media strategy.

What happens after I book a free consultation?

I’ll reach out to you shortly, and we’ll meet (in person or online) to dive into your goals and challenges. You’ll receive a tailored proposal with deliverables, timeline, and pricing for your ideal project. Once you sign and pay the deposit, we kick off with our signature discovery process!

How can I prepare for our first meeting?

Bring your vision—mood boards, competitor examples, or even just a few adjectives that capture your dream vibe. The more you share, the more I can tailor our strategy to your unique story.